Attention Coaches, Consultants, Speakers, Authors, and Small Biz Owners…

"Hosting a Successful Workshop or Seminar Is No Accident. . .

In Fact, After CONSISTENTLY Hosting My Own SOLD OUT Events, I’m Finally Ready to Reveal My Proven Marketing Strategies that Can Make YOU as Much as $100,000.00 (Or MORE) in a Single Weekend!"

You’ve no doubt been to one, looked around the room, counted the number of people, and multiplied it by the ticket price. Then you think, “WOW – live events can generate BIG cash. I’m an expert in my industry and could really profit by hosting a live event. I think I’ll do one too!”

Well I have good news and bad news. The good news is…you're right!

Live events are EXTREMELY PROFITABLE. And you can charge a lot for them .

"But here's the rub… the money magic isn’t in your content -
It’s in your MARKETING."

I’m sure you have a great deal to offer via a live event. (Otherwise you wouldn’t even be reading this page.) But unfortunately great content isn’t nearly enough. When it comes to filling the room, it’s a WHOLE new ball game. You must know how to market… and market WELL.

You’ve gotta “get the peeps in the seats.”

It USED TO BE EASIER than it is today. Now, people are resistant to travel and are time-crunched to begin with. You can’t just send out a few emails and pray for people to send you money. You need a step-by-step strategy to grab their attention and get them excited to pull out their credit carts and be a part of your event.

If you misstep with your marketing and don’t fill the room you could…

• Face professional embarrassment throwing "the seminar that no one wanted to come to"
  
• Waste valuable days, weeks, and months preparing only to have a stinker of a response rate
  
• Be on the hook for literally thousands of dollars in hotel deposit losses and broken contracts

Sadly, I’ve seen several of my own friends and colleagues lose their shirts after putting on a well-intended seminar. They just couldn’t fill the room. They had A LOT to offer those who would have attended too. They just didn’t have a solid marketing plan!

Today I’ve cracked the code for marketing reliably profitable events and I share these strategies with my private coaching clients, like Sharla and Jesse...

But it wasn't always this way. In fact...

"When I First Started, I Didn’t Have a CLUE!"

When I think back to how far I’ve come, I have to pinch myself. See, just 7 short years ago I left my job at an ad agency in New York and struck out on my own. I figured it wouldn’t be long until I had clients banging down the door. Instead I struggled, worked to the point of illness, and I had no time or freedom. My health was a mess, and my attitude was even worse.

My income was a roller coaster – always up and down and never reliable. I’ll never forget the day when I couldn’t even take out $20 from the ATM because my balance was too low while I was waiting for the next client check to come in. Tears were streaming down my face in embarrassment and frustration. At that moment I actually thought about tucking my tail between my legs and going back to the corporate world.

Fortunately I didn’t, because my life now is a far cry from back then. Today my business runs as smooth as silk, generating a consistent income averaging well over $100K per month! (No, that’s not a typo! You read that right.)

Because of my cash-creating business, I’m able to live a dream life! Not only do I own my own beach-front home, but I always travel first class, contribute thousands of dollars to my favorite charities, and take extreme care of myself. I even recently rented a limo for my girlfriends and I to go on a shopping spree in Beverly Hills. I really am all about enjoying what the “good life” has to offer.

And guess what…

LIVE workshops have become one of the most profitable cornerstones to my business! They have undoubtedly helped me TRIPLE my income over the past 2 years.

In fact, I’ve sold out 3 separate workshops in 2 years, none for less than $1,997.00 and my largest at 180 people at a $2,997.00 ticket price. (You do the math – yes, hundreds of thousands of dollars!) And that’s not even counting back of the room sales, speaker revenues, and my coaching programs that brought in even thousands MORE.

Now, my workshops are a reliable and consistent source of major income, and this year a single workshop alone will be worth close to (if not more than) $1 MILLION in attributable revenues.

Best of all, my workshops bring me more rewards, joy, and prestige than anything else I’ve done in my business. It’s become almost standard now that attendees are in tears at the end of my workshops because what they learned actually gave them hope and changed their lives – (that just doesn’t happen on a teleseminar!)

No matter where you are now, it can happen for you, too!

"Finally! The Truth About Marketing Your Successful, Revenue-Boosting Event…Even If You’ve NEVER Hosted One Before..."

You may know how to sell your services, or a product … but do you know how to convince people to give you several thousand dollars, hop on a plane, pay for their own flights and hotel, and give an entire weekend of their life away from business and family to sit and listen to YOU? I do. : )

And I’m not talking about a seminar with 10-20 people. I’m talking about a seminar with 50-100-250 people there – who have all paid to come learn from YOU!

Introducing My Latest Step-By-Step System…

“Workshop Marketing Secrets:
Make $100,000.00 or More In a
Single Weekend”

By now, you must realize that successfully marketing your own events can generate a ton of fast and easy money for you. But you can’t have a “spray and pray” approach to marketing. Your only insurance against failure is to follow a proven system that really works.

This program represents six months' worth of thorough marketing compressed into a huge, step-by-step box. Do the marketing yourself, or just hand this over to an assistant or event planner to implement.

Let’s take a look at what’s inside, shall we?

When you first get your Workshop Marketing Secrets package you’ll want to start with the invaluable MAIN AUDIO CD. It’s your virtual tour guide to easily market YOUR own profitable, money-making event!

A LOT goes into marketing an event. So I’ve meticulously broken this program down so it won’t be so overwhelming. Here in this audio is where I reveal the thinking process behind my real-world strategies – strategies that YOU can model. You’ll also hear some of my biggest bumbles. (Most marketers are happy to share their successes, but few will admit to their mistakes.)

So strap yourself in as I’m interviewed about my process by Christine Cibula, a veteran of every one of my SOLD OUT events. Since she was there from the beginning, Christine is uniquely qualified to interview me. She actually witnessed the marketing and the content of each of my events. And because she watched them evolve from the start, she contributes the “attendee experience” in a way that I simply couldn’t. Together with my roles as the promoter and host, you get a one-two punch interview that's full of insider information.

The best thing about this program is each marketing step is presented IN ORDER. So there’s absolutely NO guesswork on your part! Just model what I did, and you are on your way!

But when you listen to these CDs, I need to ask you to do one thing: Make sure you also look at your Workshop Marketing Secrets Binder. In fact, it’s what I like to call…
 

 
Okay, let’s be honest. There are times when you don’t want to associate yourself with the word, “fat.” But this is NOT one of those times. : ) Since I won’t be there with you when you launch YOUR own successful workshop, I wanted to be sure you had EVERYTHING you need.

So I have crammed 237 pages of must-have info into a handsome 3-inch binder to guide you through every stage of marketing your event. You came to me to help you succeed, and I’m NOT going to let you down.

 Just take a look at what’s inside…

Section 1 - How to Use Free Preview Calls to Sell Your Event

One of the best ways to get butts in seats is to start building a relationship with them ahead of time. Free teleseminars are a fantastic way to let them know you have great content, get used to your voice, and learn about your style. But nowadays people are bombarded with so much information, you even have to sell something that’s free! Let me share some copy you can model to:

• Automatically generate excitement for your event without having to sell
• Under-the-radar ways to encourage sales without hammering them
• Exactly what information to ask for to get the most response while still encouraging them to leave more
• How to ethically create scarcity so they can’t wait to join in
• Easily build rapport so they know, like, and trust you
• Create the most effective “thank you” page that works harder for you
• Learn which are the most recommended bridge line companies
• PLUS - My BEST RESPONDING PREVIEW CALL that you should definitely model!

Next, we lay the foundation for your marketing with some no-nonsense email tactics. This section is chock full of indispensable samples and tools. I’m opening up my personal marketing vault here…And I’m inviting YOU to model it.

• Discover how to set up your own easily-adaptable autoresponder campaign
• How to easily track your response rates
• Sample subject lines to get your emails opened and READ
• How many people you should actually expect to show up on the calls
• How to get them tantalized to go back and listen if they missed the call
• Persuasive ways to remove inevitable barriers to signing up
• How to plan your timeline for maximum sign up possibilities
• Ways to get the cash pouring in early to cover your usual deposits
• The secret copywriting trick that saves you tons of time and struggle
• Ways to capitalize on holidays for fun marketing
• How to motivate them to get caught up in the excitement and sign up fast
• Why making a mistake can actually become a great opportunity!
• PLUS - Samples of my own email campaigns that you're welcome to model!

Starting my internet marketing business as “The Ezine Queen ” makes me a pretty reliable expert on this topic. So let me tell you there are mistakes you can make in your ezine (email newsletter) that can lose you boatloads of hard-earned subscribers. We DON’T want that. So pay close attention to this section.

• How a simple email newsletter can be one of your most powerful allies in filling your event
• Suggestions for the "brain dead" (sometimes we get so busy that we forget the obvious)
• My strategy to make ezine announcements look fresh and new every time
• My closely-guarded secrets of how to plant the seeds to fill the workshop
• Some proven techniques on how I avoid overwhelm, stay focused, and get things done!
• PLUS - Samples of my own ezines and emails that you're welcome to model!

Blogs are hot traffic magnets, easy to set up, and they're here to stay. So why not take advantage of them to market your event? Blogs are an awesome resource to:

• Stealthily connect with prospects on another level without appearing to sell
• Build the story around your event
• Grow and deepen your relationship with your people as they feel part of your process
• Keep your event top-of-mind by staying in steady, consistent contact
• Attract search engine spiders so new people can find out about you!

How many people do you know with an answering machine? Just about everyone, right? Which makes voicemail broadcast technology a no-brainer! But you want to be sure you say the RIGHT THINGS to make this marketing method really influential. In this section you’ll learn:

• When you can do voicemail broadcasts (and when you can’t and could land in jail!)
• Tricks to get them to WANT to listen to your message instead of hitting the delete button
• How to weave in reminders to rapidly improve response to your event
• What words marketing gurus use to practically FORCE the listener to leap into action
• The no-fail tactic for using this method to get fast sign ups and more cash in your bank account
• My secret technique to make it sound as though you PERSONALLY took the time to call each individual!
• PLUS - samples of my own Voicemail Broadcast Scripts that you're welcome to model!

Section 6 - Direct Mail That REALLY Works!

You can’t rely solely on the Internet for results these days. To really be a success, you need to branch out into direct mail. But you don’t want to make any costly mistakes. So read this section to find out:

• What must be on every piece of direct mail for maximum ROI (return on investment)
• Time-tested techniques to test your results so you don’t waste money
• The best places to get ideas for your direct mail pieces that get ATTENTION
• How to use direct mail to bolster your brand and make you unforgettable
• The one crucial mistake that can land your direct mail right in the trash
• Insider secrets to saving you money with your direct mail step campaign…while getting SIGN UPS!
• PLUS - samples of my own postcards and mail pieces that you're welcome to model!

Section 7 - Workshop Sales Pages That Kick-Up The Excitement…and PROFITS

Every stage of your marketing is ultimately designed to get them to your online sales letter. It REALLY IS the center of your marketing. Even if you hate writing, you’ll find my techniques actually make it fun! Not only do you get a TEMPLATE of my own sales letter you can model, but you also learn:

• Why writing the sales letter FIRST can actually help you plan and organize your workshop
• The detailed blueprint breakdown of EXACTLY what belongs in a sales letter and in what order
• How to fire up their emotions so they want to take action NOW
• Rapport-building techniques that grow trust…and SIGN UPS
• Insider tricks to emphasize value over price that REALLY WORKS
• Copywriter’s “mind-reading” trick that makes the prospect feel that you are part of the conversation already going on in their minds
• The MUST-HAVE piece of copy to greatly reduce YOUR stress as a promoter
• My secret strategy to reduce refund requests BEFORE the event even happens!

PLUS, You Get These Time-Saving Binder Bonuses...

I’m going to also save you hours of time in creating legal documents and searching for resources by gifting you these special bonuses!

• Your Event Marketing Map (so you can see an overview of my plan)
• Sample Contract for Independent Contractors (to hire help for your events)
• Mutual Non-Disclosure Agreement (to keep your information private)
• Speaker Recording Release (to allow your event to be recorded)
• Attendee Media Release (to allow your event to be recorded)
• My Million Dollar Resource Rolodex (with all the resources you'll need)
• Hard Copy Examples of Direct Mail Pieces (see my original postcards and mailers while supplies last!)

And that’s just the BINDER!

Phew, are you still with me? We’re not even close to being done! I told you I’m giving you EVERYTHING!

You also get…

*Audio CDs* of My 5 Most Successful Telseminars That Sold Seats (with Full Transcripts)

These calls were used to promote my event, AND they are packed to the brim with SERIOUS content. I could have easily sold these as a separate product, but I wanted to give it to you so you have as much detail as possible to set up your own marketing campaign. As you listen or read, pay close attention to the ways I kept reminding my listeners about the upcoming seminar.  

On these CDs and transcripts you will learn:

• My personal journey of how I built the million dollar empire I run today…and how YOU can too!
• All about the Five-Step Internet Sales Cycle - my detailed overview of my own wildly successful live event, Online Success Blueprint Workshop!
• What the Seven Important Copywriting Principles are and how to make them work for you right away with special guest copywriting guru, Lorrie Morgan-Ferrero of Red Hot Copy
• The stories of three amazing women who literally transformed their lives after attending my event (these are the stories that really warm my heart)
• How to break out of the overwhelm and put what you learn at an event to work for you with special guest, Melanie Strick, the entrepreneur’s success coach.

Whether you’re a visual learner or an auditory one, you will love this material.

But that’s not all! I’m also including…

PLUS, CHECK OUT YOUR FREE BONUSES:

BONUS #1: Audio CD “7 Steps to Hosting Your First Live Event!”

My event planner extraordinaire, Joy Schechter has been with me since I threw my very first live event. She is the pit bull behind the negotiations and helping me make sure my events fit in MY bigger picture. I wouldn’t dream of having a workshop without Joy. This CD will likely get worn out from all the times you’ll be replaying it.

In this CD she breaks down her process of:

• handling the DETAILS of hosting an event
• choosing your VENUE (where you'll host your workshop)
• negotating with your HOTEL (to make sure you don't get ripped off)
• building your support TEAM, and more.

Bonus #2: “Wake ‘Em Up Business Presentations” by Tom Antion

Because I know you want your presentation to be the best ever, I had a talk with my friend, Tom Antion to see if I could include his classic book on how to WOW your audiences every time. There are over 1,000 advanced speaking tips and techniques included. He agreed, so now it’s YOURS. By the way, wait until you have a look at the resources in the appendix! It has more usable info than most presentation skills books have in their entire text including:

• Your Speaking Action Plan
• Speaker Resources
• Room Setup Checklists
• Tips for Television & Videotape and Videoconferencing
• Tips for Speaking at Banquets/Luncheons
• Glossary of Speaking and Seminar Terms

326-page soft cover book ($24.95 retail)

So do you think having this kind of insider marketing information would be useful to you? Of course it would! If you’re looking to have a profitable, stress-free event, you NEED Workshop Marketing Secrets!

"PLUS... you get 2 FREE MONTHS in my exclusive
Marketing & Motivation Mastermind"
(a $94.00 value)

Once you receive Workshop Marketing Secrets, I'm not leaving you high and dry! I want to make sure you have ONGOING support and updated information on a regular basis.

That's why I'm also gifting you 2 FREE MONTHS in my new Marketing & Motivation Mastermind at the "Silver" level. This exciting new program that already has over 600 paying members delivers...

• Monthly LIVE phone meetings with me and my hand-picked experts in the areas of marketing, success, and motivation
• online digital recordings and written transcripts of each and every call and CD recordings of each and every call shipped direct to your door
• private online access to our entire Mastermind group of 600+ members (great for networking and getting questions answered)
• plus occasional Bonus CDs & surprise gifts!

If you'd like the full details on this program, you can see the regular web offer here.
But YOU get 2 FREE months! (Please note this special offer is for *NEW* Mastermind members only.)

You don't have to wait -- your membership benefits will begin as soon as you register for the Workshop.
If after the 60 days you want to cancel your membership, simply let us know via phone or email, and we will STOP your membership immediately. Otherwise, your credit card will be automatically charged only $47 a month for this great value.

“Okay, Ali – I’m Ready!”

Because I’m sharing so much of my own personal, proprietary formulas (and content that took me countless hours to create) I could easily ask $10,000.00 – AND GET IT. After all, this program:

• takes months of planning and preparation off your shoulders
• can easily be handed to an assistant or event planner to implement
• reveals ways I successfully overcame potential attendee objections
• is the foundation for all your live event marketing needs
• saves you from making costly mistakes
• represents the tools one of the few consistently, profitable promoters in the business
• brings you not only financial, but personal rewards from the results your attendees get
• lets you continue effortlessly working on your own business while still creating something much bigger
• helps you concentrate on what you’ll DELIVER instead of the marketing

So you can see it’s packed with value. But I didn’t want price to be a barrier to you investing in what will undoubtedly be the difference between an event they RAVE about for years to come and one that is dead on arrival.

So I am making Workshop Marketing Secrets a very affordable $997. (When you keep in mind that a marketing budget should be at least 10% - 20% of your projected gross event revenues, it’s clear that your investment in Workshop Marketing Secrets is just a drop in the bucket.)

In fact, to make it even more of a deal, how about this? You are welcome to split your investment into THREE EASY PAYMENTS.

If you follow this program and do what I did, Workshop Marketing Secrets practically guarantees an extremely profitable event. But more importantly it represents FREEDOM – one of my biggest values in life. When you have a roadmap from someone who’s been there before, it’s much easier to find your way. Wouldn’t you agree?

In fact, I was often on vacation at my parents' or in the Caribbean during some of the most intense marketing weeks! And you know what? I just kept getting more and more sign ups because my marketing machine was in place.

Plus, to put you 100% at ease, I'm giving you...

"So…Are You Ready To Make Marketing Your Own Profitable Event Effortless AND Successful?"

I hope it’s clear to you by this point exactly how much value is packed into this program. Workshop Marketing Secrets will reduce your stress and you’ll actually have FUN along the way. You’ll be shocked at simple and easy it really is to generate massive profits by marketing your event the right way! I’m rooting for you!

I look forward to hearing about your next SOLD OUT event!

Love and Success, Alexandria K. Brown

P.S. Remember, this special offer is for a limited time only, and you have 12 full months to try it out! So, don't delay, order your copy now!